Research shows that people of color are so accustomed to encountering racism in stores that they may not always notice bad customer service
Perceived service between providers and ethnoracial consumers were measured and compared.
Chatbots may be cost-effective but can lead to customer aggression
The research was based on data from 145 participants.
New study suggests self-employed women tend to be healthier
The research included over 4,500 American women.
New research examines the effectiveness of influencer marketing tactics
The study's authors sorted through numerous interactions on social networking sites.
Food marketing is associated with a rise in junk food consumption among children and adolescents
Up to 22 databases were scoured between January 2009 and March 2020.
Researchers find workers’ tattoos may not negatively affect customers
The research team at Rice University surveyed how customers evaluated workers with tattoos.
Imposing taxes on soda may reduce consumption among male children but not females
The findings were published on March 16th, 2022.
Study finds trust in government linked to workplace attitudes and well-being
For the study, around 420 adult participants from numerous areas in America were surveyed.
New Zealand study unveils children are exposed to at least one brand per minute
The study examined a sample of 90 children between the ages of 11 and 13.
Few Americans have ever personally invested in cryptocurrencies: survey
The survey found, however, 86 percent of participants have at least heard about cryptocurrencies like Bitcoin.
Study reveals importance of apologizing to customers after product failures
The study appeared in the Journal of Consumer Marketing.
Is Psychology Important In Business?
In this article, we take a very brief look at a few psychological concepts that could boost consumer turnout.