Latest I/O News
Study shows how exploiting the use of e-negotiations could boost B2B contracts
Marketing researchers examined the comparative effectiveness of e-negotiations and conventional face-to-face communications in generating more B2B sales.
Weather-related measures could increase product valuation for consumers and businesses
Implementing certain weather-related measures in marketing campaigns could increase product valuation for some consumers and businesses, a new study found.
Researchers evinced how firms influence customer sentiment during experiential events
A team of American and French researchers explored how marketers are able to influence customer sentiment by shaping customers' experiential…
Researchers unveil the most popular metrics for marketing on a global scale
A global study unveiled the most popular metrics for marketing, with satisfaction ranked as the top metric on their list.
Product placements in television programming have net positive impact for online conversions
The data included placements airing during the 2015 fall television season.
Women in leadership roles incur more backlash for corporate ethical failures than men
The new findings were published online by the American Psychological Association.