Americans substantially increased their television consumption of news and drama series during the coronavirus pandemic

Based on the assessment of the findings, the coronavirus outbreak also resulted in a sudden surge of web-video or online streaming consumption.

1 min read

As countries across the globe began their implementation of lockdown orders in response to the recent coronavirus outbreak, a substantial number of Americans had their eyes glued to television screens.

According to a recent study, conducted by the US-based telecommunications giant Comcast Corporation, a group of experts found that the median span of television consumption was an additional nine hours per week — from 57 hours before the pandemic to 66 hours.

Based on the assessment of the findings, the coronavirus outbreak also resulted in a sudden surge of web-video or online streaming consumption.

Among those who increased their television consumption, though, did so at a much later time, as the findings showed a 40 percent surge of programming between the overnight hours of 11 p.m. and 2 a.m.

In contrast, however, the memorical intake of programming through means of television consumption led to a decrease of nearly 5 percent during the morning hours, throughout the early duration of the pandemic.

Monday was regarded as the most prevalent day for television consumption, the experts determined.

Moreover, due to the urge to gain constant insight into the developments surrounding the SARS-CoV-2 outbreak, news consumption reached heightened levels during the last week of March 2020.

When Americans weren’t fixated on the news regarding the coronavirus pandemic, many turned to a host of drama series. These types of shows saw a considerable increase from 27 percent to 30 percent.

© Image courtesy of Pexels

Leave a Reply

Your email address will not be published.