The study found that cost transparency among firms could improve sales by up to 20 percent when done so voluntarily.
In a new paper, a group of marketing researchers studied how effective e-negotiations are in generating more B2B sales compared to conventional face-to-face communications.
Implementing certain weather-related measures in marketing campaigns could increase product valuation for some consumers and businesses, a new study found.
A team of American and French researchers explored how marketers are able to influence customer sentiment by shaping customers' experiential interactions.
For brands, product placement in television programming could have a net positive effect on social media discussion and web-based conversions, according to new research.