New research examines the effectiveness of influencer marketing tactics
The study's authors sorted through numerous interactions on social networking sites.
Food marketing is associated with a rise in junk food consumption among children and adolescents
Up to 22 databases were scoured between January 2009 and March 2020.
New Zealand study unveils children are exposed to at least one brand per minute
The study examined a sample of 90 children between the ages of…
Fast-food companies are spending billions on ads, targeting Black and Hispanic youth
The study examined how prolonged exposure to fast-food marketing raises young people's…
Post-theatrical release piracy could increase ticket sales at the box office, study suggests
Researchers suggest that piracy could very well increase ticket sales, under certain…
Cost transparency may be a valuable factor for boosting business sales
The study found that cost transparency among firms could improve sales by…
Study shows how exploiting the use of e-negotiations could boost B2B contracts
In a new paper, a group of marketing researchers studied how effective…
Weather-related measures could increase product valuation for consumers and businesses
Implementing certain weather-related measures in marketing campaigns could increase product valuation for…
Marketing and political campaigns use less psychological influence than widely assumed
The results appeared in Consciousness and Cognition.
Researchers evinced how firms influence customer sentiment during experiential events
A team of American and French researchers explored how marketers are able…
Researchers unveil the most popular metrics for marketing on a global scale
A global study unveiled the most popular metrics for marketing, with satisfaction…
Product placements in television programming have net positive impact for online conversions
For brands, product placement in television programming could have a net positive…