The study examined how prolonged exposure to fast-food marketing raises young people's preferences for fast-food. Read More
Researchers suggest that piracy could very well increase ticket sales, under certain circumstances. Read More
The study found that cost transparency among firms could improve sales by up to 20 percent when done so voluntarily. Read More
In a new paper, a group of marketing researchers studied how effective e-negotiations are in generating more B2B sales compared to conventional face-to-face communications. Read More
Implementing certain weather-related measures in marketing campaigns could increase product valuation for some consumers and businesses, a new study found. Read More
The results appeared in Consciousness and Cognition. Read More
A team of American and French researchers explored how marketers are able to influence customer sentiment by shaping customers' experiential interactions. Read More
A global study unveiled the most popular metrics for marketing, with satisfaction ranked as the top metric on their list. Read More
For brands, product placement in television programming could have a net positive effect on social media discussion and web-based conversions, according to new research. Read More
