The survey was conducted by a team of researchers at the University of Warwick.
The study found that cost transparency among firms could improve sales by up to 20 percent when done so voluntarily.
Implementing certain weather-related measures in marketing campaigns could increase product valuation for some consumers and businesses, a new study found.
For brands, product placement in television programming could have a net positive effect on social media discussion and web-based conversions, according to new research.
The new findings were published online by the American Psychological Association.