New Zealand study unveils children are exposed to at least one brand per minute
The study examined a sample of 90 children between the ages of…
Study reveals importance of apologizing to customers after product failures
The study appeared in the Journal of Consumer Marketing.
How small and medium-sized firms apply social media in their sales processes
The findings appeared in the International Business Review.
Cashless payments may increase the consumption of unhealthy foods
The study was authored by Joowon Park, Clarence Lee, and Manoj Thomas.
Study examines the long-term impact of negative online restaurant reviews
The findings were released in the journal Papers in Applied Geography.
Researchers unveiled how the novel coronavirus reformed the retail sector
The survey was conducted by a team of researchers at the University…
Cost transparency may be a valuable factor for boosting business sales
The study found that cost transparency among firms could improve sales by…
Weather-related measures could increase product valuation for consumers and businesses
Implementing certain weather-related measures in marketing campaigns could increase product valuation for…
Product placements in television programming have net positive impact for online conversions
For brands, product placement in television programming could have a net positive…
Women in leadership roles incur more backlash for corporate ethical failures than men
The new findings were published online by the American Psychological Association.