The findings appeared in the International Business Review. Read More
The study was authored by Joowon Park, Clarence Lee, and Manoj Thomas. Read More
The findings were released in the journal Papers in Applied Geography. Read More
The survey was conducted by a team of researchers at the University of Warwick. Read More
The study found that cost transparency among firms could improve sales by up to 20 percent when done so voluntarily. Read More
Implementing certain weather-related measures in marketing campaigns could increase product valuation for some consumers and businesses, a new study found. Read More
For brands, product placement in television programming could have a net positive effect on social media discussion and web-based conversions, according to new research. Read More
The new findings were published online by the American Psychological Association. Read More
