Fast-food companies are spending billions on ads, targeting Black and Hispanic youth
The study examined how prolonged exposure to fast-food marketing raises young people's…
Study probes the relationship between chain restaurant marketing and obesity
A recent study aimed at figuring out whether any association between restaurant…
New research suggests political advertisements do little to persuade voters
The findings were published in Science Advances.
This study shows how television ads of alcohol products influence drinking behavior
A new study published by Cornell University examined more than 200 individual…
Study shows how exploiting the use of e-negotiations could boost B2B contracts
Marketing researchers examined the comparative effectiveness of e-negotiations and conventional face-to-face communications…
Weather-related measures could increase product valuation for consumers and businesses
Implementing certain weather-related measures in marketing campaigns could increase product valuation for…
Product placements in television programming have net positive impact for online conversions
The data included placements airing during the 2015 fall television season.