“For our study, we were interested in looking first at, for smokers, how flavor might affect their response to nicotine e-cigarettes,” the findings detailed.
“We recruited smokers who had never used e-cigarettes before or were not regular e-cigarette users. What we were interested in is figuring out whether or not flavor changed how they perceived or how their brain responded to this e-cigarette use.”
“The findings suggest that fruity and dessert-flavored e-cigarettes may dampen the reward experience of aerosol inhalation for smokers who initiate e-cigarette use by inhibiting activation of dopaminergic brain circuits. These preliminary findings may have implications for understanding how regulations on flavored e-cigarettes might impact their use as cessation aids,” the study concluded.