A vast majority of Americans now say they are becoming more preoccupied with the video-sharing platform YouTube than before, according to data by the Pew Research Center.
In the Pew data, 81 percent of US adult respondents stated that they used the platform often, while 69 percent said the same with Facebook. Both YouTube and Facebook were the dominant, popular social media choices among the respondents.
Among the adults under the age of 30, however, the use of Instagram, TikTok, and Snapchat was regarded as the most common, based on the Pew data.
“Majorities of 18- to 29-year-olds say they use Instagram or Snapchat and about half say they use TikTok, with those on the younger end of this cohort – ages 18 to 24 – being especially likely to report using Instagram (76%), Snapchat (75%) or TikTok (55%).,” a Pew report states.
“These shares stand in stark contrast to those in older age groups. For instance, while 65% of adults ages 18 to 29 say they use Snapchat, just 2% of those 65 and older report using the app – a difference of 63 percentage points.”
The study was conducted on more than 1,500 adult participants between January and February of 2021.