The data, taken from the 2016 Survey of Consumer Finances, detailed just how broad stock market investment is in the United States.
In a new paper, a group of marketing researchers studied how effective e-negotiations are in generating more B2B sales compared to conventional face-to-face communications.
Implementing certain weather-related measures in marketing campaigns could increase product valuation for some consumers and businesses, a new study found.
A research team at Penn State examined the impact certain content on social media has on job candidacy in the U.S.
The results appeared in Consciousness and Cognition.
A team of American and French researchers explored how marketers are able to influence customer sentiment by shaping customers' experiential interactions.
A global study unveiled the most popular metrics for marketing, with satisfaction ranked as the top metric on their list.
For brands, product placement in television programming could have a net positive effect on social media discussion and web-based conversions, according to new research.
The new findings were published online by the American Psychological Association.
