A team of American and French researchers explored how marketers are able to influence customer sentiment by shaping customers’ experiential interactions.
For brands, product placement in television programming could have a net positive effect on social media discussion and web-based conversions, according to new research.
A team of American and French researchers explored how marketers are able to influence customer sentiment by shaping customers’ experiential interactions.
For brands, product placement in television programming could have a net positive effect on social media discussion and web-based conversions, according to new research.
