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November 28, 2019November 27, 2019

Researchers evinced how firms influence customer sentiment during experiential events

A team of American and French researchers explored how marketers are able to influence customer sentiment by shaping customers’ experiential interactions.

  • Study shows how digital proficiency in Americans could vary drastically
  • Higher academic achievement linked to less preoccupation with social media
  • Depression may increase the risk of Facebook addiction disorder
November 14, 2019November 14, 2019

Researchers unveil the most popular metrics for marketing on a global scale

A global study unveiled the most popular metrics for marketing, with satisfaction ranked as the top metric on their list.

November 12, 2019

Product placements in television programming have net positive impact for online conversions

For brands, product placement in television programming could have a net positive effect on social media discussion and web-based conversions, according to new research.

November 11, 2019November 12, 2019

Women in leadership roles incur more backlash for corporate ethical failures than men

The new findings were published online by the American Psychological Association.

Researchers evinced how firms influence customer sentiment during experiential events

A team of American and French researchers explored how marketers are able to influence customer sentiment by shaping customers’ experiential interactions.

Researchers unveil the most popular metrics for marketing on a global scale

A global study unveiled the most popular metrics for marketing, with satisfaction ranked as the top metric on their list.

Product placements in television programming have net positive impact for online conversions

For brands, product placement in television programming could have a net positive effect on social media discussion and web-based conversions, according to new research.

Women in leadership roles incur more backlash for corporate ethical failures than men

The new findings were published online by the American Psychological Association.

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