Marketing and political campaigns use less psychological influence than widely assumed

The results appeared in Consciousness and Cognition.

Researchers evinced how firms influence customer sentiment during experiential events

A team of American and French researchers explored how marketers are able to influence customer sentiment by shaping customers’ experiential interactions.

Researchers unveil the most popular metrics for marketing on a global scale

A global study unveiled the most popular metrics for marketing, with satisfaction ranked as the top metric on their list.

Product placements in television programming have net positive impact for online conversions

For brands, product placement in television programming could have a net positive effect on social media discussion and web-based conversions, according to new research.

Women in leadership roles incur more backlash for corporate ethical failures than men

The new findings were published online by the American Psychological Association.